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Diversified
Experience of Our Professionals--Fortifying "Consultants Alliance"
Due to the versatile experience and the different skills of people
behind Consultants Alliance, we are able to provide strategic advice to clients of all sizes,
in every sector of business and industry. The experience of our people can be categorised
as follows:
CLICK THE FOLLOWING TO MOVE AROUND THE
PAGE EASILY:
FEASIBILITY
STUDIES
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MARKETING
STUDIES
RESEARCH STUDIES
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FEASIBILITY
STUDIES
Throughout the world, in
virtually every business sector from power, construction and manufacturing to retail,
leisure and health, there is a demand for finance. It goes without saying that viability
and management expertise are essential ingredients of a successful approach for capital,
but an other key aspect that can have a direct bearing on the outcome is the preparation
and presentation of the business plan. Some of the noteworthy feasibility reports prepared
by our project team members are listed below:
HEALTH
 | Multi-speciality Health Care Complex. |
| State-of-the-art Analysis Laboratory &
Radiology Department. |
| 75 Bed Hospitals based upon Modular Construction
Technology provided by Algeco and Transloko companies of France. |
EDUCATION
| Residential School imparting Ordinary and
Advanced Level education in affiliation with the London University, UK, through British
Council. |
| Executive Skills Development Institute to
shape up the innate abilities and creative talents of different business executives. |
TOURISM & LEISURE
| Four Star Hotel consisting of 125 Rooms
(Executive and Deluxe Suites), Restaurants, Shopping Arcade, Health Club, Banquet Halls,
Swimming Pool, Conference Rooms, etc. |
| Hill Resort in Swat with chair lifts, ski
slope, restaurant, motel, souvenir shops, etc. |
| Mini Entertainment Club comprising of an
exclusive LD Theatre, Restaurant, Fitness and Aerobics Centres, etc. |
CONSTRUCTION
| Twelve Storey Plaza having 2 floors reserved
for Offices, 10 floors for apartments, ground and Mezzanine floors for rental and
self-occupation and basement for parking and housing the Utility room. |
| Residential Colony comprising of different
categories of bungalows and flats, mosque, amusement park, mini-shopping centre, cinema
hall, tennis courts, etc. |
| Mini Cement Plant. |
| Precasting Plant to produce precast concrete
products such as Manholes, Handholes, Cabinet Bases, Route Markers, Columns, Beams,
Frames, Slabs, Benches, etc., to be used in the construction industry. |
FOOD
| Bakery & Confectionery Unit to produce
exquisite savouries. |
| Dairy Farm consisting of the finest breeds of
Cows and Buffaloes to produce milk for different milk plants in Lahore and milk
vendors in Sialkot, Sheikhupura and Faisalabad. Automatic milking, milk purification and
its storage in refrigerated tankers were some of the important ingredients of the project
design. |
| Dairy Plant for the production of Butter,
Yoghurt and Cheese. |
| Corn Oil Unit. |
| Mini Flour and Sugar Mills. |
| Fruit Juices Drinking Plant. |
MANUFACTURING
| PVC Pipes manufacturing Unit. |
| Video and audiocassettes manufacturing Unit. |
| Sports goods manufacturing Unit. |
| Leather Tanning and Jackets manufacturing
Units. |
| Cigarettes manufacturing Unit. |
| Textile Spinning Unit (12,500 Spindles). |
| Waste Paper Recycling Unit to produce Pulp. |
POWER
| HydroPower Project. |
RETAIL
| Chain of Exclusive Gift Shops carrying
distinct products such as hand made dhurries, fibreglass decorative items, onyx and brass
items, miniature paintings, etc. |
| Fashion House carrying avant garde
men’s garments. The project design took into consideration such aspects as hiring
designers, fabric selection, pattern tracing and cutting, and exclusive showings, devising
marketing and promotional strategies. |
| Shopping Arcade consisting of Designer
Boutiques, Italian Restaurant, Grocery shops, Pharmacy, Ice Cream Parlour, Coffee Shop,
BookShop, etc. |
MEDIA
| General Interest Magazine to be published
monthly on a national level. |
| Creative Boutique (small advertising agency)
to prepare advertising to run in print media, outdoor, radio and television. Its focus was
on preparing creative execution of clients’ communications. |
| Development and Implementation of a Computer-based
Corporate Planning System including training the company’s personnel, submitting
a comprehensive report and guide to its |
FINANCIAL STUDIES
| Devised a Credit Proposal for Parke-Davis,
for running finance purposes and to evaluate its short-term pay back ability. A Credit
Risk Evaluation was also undertaken. The Macro Environment and the Industry structure of
the Pharmaceutical Industry were analysed while devising the proposal. |
| Worked out Cash Flow projections for
Pakistan Tobacco Company in order to assess its future loan payback ability through
projected cash flows. In this research project the various tools of Financial Analysis
were used such as: Ratio Analysis, Trend Analysis, Vertical Analysis and Fundamental
Analysis. |
| Conducted a Credit Management analysis on
ANZ Grindlays, Islamabad. The function of the credit department, the policies, and the
facilities provided by the bank were analysed. |
MAIN MENU
MARKETING
PROJECTS
MARKETING
STUDIES
| Prepared an overall Strategic Marketing Plan
for Telecom Foundation emphasising on the role of each department, project &
subsidiary. |
| Studied the Marketing Mix of FUJI FILM
Pakistan (Pvt.) Limited. |
| Conducted a Marketing Research Study on
Marriott Hotel, Islamabad. Hypothesis Testing was carried out to prove that customers
prefer Marriott to other Hotels due to superior quality service. |
| Designed a Marketing Plan for D.C. Pagers.
The focus of the plan was to increase sales through better definition of target markets,
improved promotional strategies and a wider distribution network. |
SEGMENTATION STUDIES
| Murree Brewery Products. |
| Lever Brothers’ Detergents and Toiletries. |
PROMOTION
| Proposed Advertising & Sales Promotion Strategies
for TF PayPhones Limited. Devised Guidelines for Sales Force motivation &
prepared the Strategic Personal Selling Process for increasing card sales. |
| Developed Marketing Strategies for TF Pipes Limited
with special emphasis on the Promotional Mix & Direct Marketing to boost sales
of PVC Pipes and to tap new markets. |
| Developed a Promotional Campaign of a Hospital
Complex having a Public Service Orientation to avail a 30% discount on TV ads. |
| Developed a Promotional Campaign to create selective
demand for a leading Casual & Dress Shoe Brand (Don Carlos) through sustained
preference. The theme of the campaign titled, "Experience the World at your Feet with
Timelessly Fashioned Don Carlos", and was an extension of the previous theme,
"The Don Carlos Experience". An in-depth market analysis was conducted. The
Creative and the Media briefs were designed relative to the target market. |
| Developed a Promotional Campaign for launching Branded
Diamonds in Pakistan. It attempted to persuade target audience that a Branded Diamond has
more status is more fashionable than other ornamental jewellery due to its empowering
presence. |
| Developed Local Level Advertising
Campaigns for Options Beauty Parlour, Generations Boutique (Ladies Designer
Apparel), Crystal Video Centre, Telecom Foundation Public Schools, Hasan Carpets (Pvt.) Limited, Pak Carpets, TCS Courier Service, Finishing Touch. |
| Prepared Direct Marketing Campaigns
for Dried and Synthetic Flower Arrangements; Embossed, Transparent, Opaque and
Crystalline Glass Paintings along with Mercury and Crystal Etching products;
Non-conformist wooden furniture; Home made Bakery Items; Distinct Party Shoes with add-on
heals buckles, etc.; Catering services specialising in "Punjabi Village
Cuisine"; Unbranded Computers and allied services; Exclusive handicrafts and
furniture of Swat; Xanthum Greeting Cards. |
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RESEARCH STUDIES
MARKETING & MANAGEMENT
| Present day concept of Marketing. |
| Television Advertising in Pakistan. |
| Internet-Adding a whole new dimension to Marketing. |
| The Things that customers value the most. |
| Marketing Communications in International Markets. |
| Advertising is deceptive and manipulative. |
| Fashion is a tremendous stimulus to innovation. |
| Advertising in Today’s world. |
| At what point does Advertising cross the line
between reflecting social values and creating social values? |
| Fashion discreetly provides customers the
opportunity for self-expression. |
| Planned Obsolescence is criticised as a social and
economic waste because we are urged to buy things we do not like and do not need. |
| Establishing a balance between freedom of choice and
complexity of choice. |
| The real issue is value, not price. |
| Scope of Direct Marketing in Pakistan. |
| Future of Management-Today’s Seeds in Tomorrow’s
Flowers. |
SOCIO-ECONOMIC
Development of rural structure encompassing
improvement of literacy rate, community health, communication infrastructure, imparting
basic religious education, etc.
| Scope of tourism and hotel development in Northern
Areas. |
| We Share the Feeling-report on the agony and despair
of underprivileged children and discussed different strategies to assist them. |
| Critical Analysis of the education system in
Pakistan. |
| Drug Abuse and Prevention Strategies. |
| The girl child issue. |
| Beware of the mass stampede-population planning and control. |
| Development of construction industry in Pakistan. |
| Scope of hydropower in Pakistan. |
| Scope of waste paper recycling in Saudi Arabia. |
| Plantation of an artificial forest on a Land of 400 Acres in
Kalar Kahar. |
| Study of oil fields in Pakistan. |
MAIN MENU
ORGANIZATION
STUDIES
Following are some of the noteworthy ORGANIZATION STUDIES undertaken:
| Studied the problem of Piracy faced by
Shalimar Recording Company and suggested a solution pack to overcome it. |
| Probed into the overall set-up of TF Pipes limited
and proposed remedial action to resolve inter departmental conflicts arising mainly
due to misspelled job duties & responsibilities. |
| Performed an overall SWOT Analysis of TF Pay
Phones Limited. Discovered problems encountered by the public & phone card retailers
and proposed recommendations. |
| Performed an overall SWOT Analysis of
Interflow Communications (Pvt.) Limited. |
| Prepared a Strategic Management Plan for Pakistan
Tobacco Company in order to assess its current status and future prospects. A Strength,
Weakness, Opportunity, Threats (S.W.O.T) Analysis was conducted by scanning the
company’s external and internal environments. The company’s Corporate and
Business level strategies were also analysed. |
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